This product meets our natural beauty standards with a high concentration of quality natural botanicals while keeping harsh chemicals to a minimum. This gentle face wash, with Vitabrightkx, is designed to remove makeup and impurities, leaving skin brighter and with a more even complexion. When used as part of the Purely White Skin Brightening system, this cleanser evens skin tone in 30 days. Vitabrightkx is a proprietary complex made with natural ingredients, including Australian Kakadu Plum and Vitamin C compounds. This complex is designed to help reduce the visible appearance of skin discolorations, to even skin tone and increase skin radiance.