* Remove Buildup * Reveal Healthy Shine * Increase Softness Radia Clarifying & Softening Conditioner and Shampoo contain advanced technologies to avoid toxic buildup as they repair and soften hair fibers. The conditioner can be used daily to repel the buildup left by styling products. Radia leaves only a soft, smooth, supple feel, with increased gloss and sheen but no buildup of its own, so other hair products can deliver maximum efficacy. The first use reveals a natural, healthy shine. The conditioner"s softening technology results from studies of advanced compounds that work to seal stressed-out hair, retain cortical moisture, rebuild hair strands, and shield them from further environmental assault, all without greasy residue. Radia"s companion clarifying shampoo helps by cleansing deeply without stripping the hair and scalp of natural moisture. Why is it important to use clarifying conditioner? It is important to use a clarifying conditioner to resist buildup that comes from personal-care products, including chemicals such as silicone (dimethicone), cationic cetrimonium bromide, and polymers that include numerous quats. Ions in bathwater, like calcium and copper, also build up on hair. Dullness and roughness can persist — if a mass-market conditioner is allowed to coat hair with new deposits. Particularly important for damaged hair, which has a higher negative charge and attracts even more buildup. Radia"s conditioner is formulated in concert with its matching shampoo. Radia Clarifying & Softening Conditioner and Shampoo allow you to bring out your maximum radiance and healthy shine, so include them both in your hair-care routine.