Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.Rich lather, easy rinsingExtra gentle cleansersDoes not strip colourConcentrated, luxurious formulaFor concentrated natural conditioningDecadent fragrance for a multi-sensorial, spa-like experienceCalms and soothes