This brow powder is formulated to be harder than eye shadows to better resemble the size and shape of natural brow hairs. It may be applied wet to better emulate the natural formation of your eyebrow hairs, or dry for a softer look. Auburn is a deep shade for warm blonds warm redheads and brunettes. Apply with Becca Angled Brow Brush for softer, thicker strokes, or Becca Brow Brush for finer strokes. Auburn is ideal for warm blondes, redheads and brunettes.