One of the most trusted tools for bowhunters – the Archer"s Choice Laser Rangefinder – has been given a new look and some enhancements that will cement its must-have status among bowhunters for years to come. New to the Archer"s Choice in 2013 is an improved LCD display with an LED illumination that allows selection of the mode that contrasts best against subject and background. The uncluttered screen displays ranges with Nikon"s trademark speed in.1-yard intervals. The Archer"s Choice also has Tru-Target Technology that allows users to select between first target priority mode and distant target priority mode. First target priority mode generates an accurate reading on an object as small as a fence post while distant target priority mode displays the range of the farthest target among a group of targets measured. Originally designed with the help of Ralph and Vicki Cianciarulo of "Archer"s Choice" television fame, Nikon engineered this rangefinder from the ground up specifically for real-world bowhunting situations.