Carapelli has been unwavering in its commitment to innovative ideas and outstanding quality. In the 1970s, Carapelli was the first to promote bottled extra virgin olive oil. Carapelli"s state-of-the-art headquarters in southern Florence combines old world craftsmanship and new world standards. And in 2001, Carapelli instituted an internal quality certification program-a voluntary observance of 22 quality parameters that are stricter than those required by law. The reason for this is simple: to provide customers with the clearest information and every reassurance about the quality of Carapelli olive oils. Given all this, it"s hardly surprising that Carapelli Olive Oil is Italy"s market leader in extra virgin olive oil and the best known brand of olive oil in general. One taste and you"ll understand why generations of Italians have made Carapelli Olive Oil a part of their lives, and how deliciously easy it is to make it part of yours.