Comfort Bubbles cradle your head as you fall asleep Perfect sleep can change our lives and the right pillow can help achieve that. Sleep is the time that our brain relaxes and performs many important healing and restorative functions. If you don"t sleep well, you don"t live well and unfortunately 70 million Americans suffer from not being able to fall asleep or stay asleep. Fortunately, you"ve discovered what millions of people already know—the Soft Lux Pillow can provide you with the sleep you need to wake feeling refreshed, rejuvenated and ready to face a new day. Unlike ordinary pillows, the Soft Lux Pillow contains thousands of Comfort Bubbles designed to comfort and cradle your head and neck so you can fall asleep and stay asleep. For best results, nestle your head on the pillow allowing the Comfort Bubbles to conform and support the arch of the neck. This will provide the custom contouring and support that allows your head, neck and shoulders 2 to fully relax.