ZERO CARB PROTEIN: The most consistent and effective way to lose weight and unwanted bodyfat is by consuming a high protein/low carbohydrate diet (with moderate dietary fat intake). This is primarily due to the fact that protein has a spectacular three-phase assault on bodyfat: 1) protein causes the body to release a hormone that frees up stored body fat to be used as energy called glucagon, 2) protein builds muscle tissue and fat is burned inside of the muscle cell; consequently, more muscle equals greater fat burning capacity, and 3) to digest protein, the body has to expend a great deal of heat; this process is called the "thermic effect" of protein and results in the body burning additional calories even at rest. While it is true that one of the keys to losing weight is to expend more calories than we consume, the most important secret for long term fat and weight loss is to control the hormone insulin. Insulin release is consistent with the amount and/or type of carbohydrates we consume. This hormone also causes our body to store fat and furthermore, can also prevent stored bodyfat from being utilized as energy. Additionally, insulin will cause unwanted weight gain and water retention. However, if we control insulin with a low carbohydrate diet, we can also control our weight and levels of bodyfat. ZERO CARB Protein is the Carbohydrate-Free King of Proteins and can be utilized with any type of low carb diet available in today’s weight loss industry. Regardless of the name of the diet, many of the successful ones have been based on low carbohydrate/high protein supplement and food consumption.