Buy Maybelline Eyeliners - Maybelline ExpertWear Brow & Eye Liner 154 Light Brown. How-to-Use: If using an eye pencil, sharpen for optimal use. For both an eye pencil and liquid eye liner, close eyelid and slightly pull eye outward. Begin lining at base of the inner eye and follow to the outer eyelid, keeping the liner as close to the eyelashes as possible.