Are your kids always asking for that other artificial Mac & cheese because their favorite character is on the box? Well now you can buy them Annie"s totally natural Arthur Mac & cheese - with the PBS character Arthur on the box! Annie"s Arthur Macaroni and Cheese is made with Arthur-shaped pasta and real aged Wisconsin cheddar cheese colored naturally orange with annatto. We"ve developed a book club to help promote literacy among children and also have two limited edition original Arthur stories on our boxes for all to enjoy.