Nielsen-Massey Vanillas. The finest pure vanilla in the world! How do they stake such a claim? It starts with a family dedicated to pure vanilla products since 1907. Add the finest vanilla beans available - hand-picked for perfection, and the process has begun. Next, an exclusive cold extraction process slowly and gently draws the delicate and distinctive flavor from the vanilla beans. The result is the finest pure vanilla in the world -- perfect for the home cook or the discriminating chef.