In the 1930"s, Hubert Hansen and his three sons began selling fresh, non-pasteurized juices to film studios and retailers in Southern California under the Hansen"s® name. In the 1970"s, Tim Hansen, the grandson of Hubert, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100% juices also under the Hansen"s® label. For over 70 years Hansen"s has enjoyed a loyal consumer following for its high quality, delicious all-natural beverages.