The World"s Leading "Fairness Expert" now gives you MAX Fairness. Its Revolutionary VitaMAX Complex and UV Filters work intensively on tough male skin and help give you: Visible fairness Visible spot reduction Triple sunscreen UV protection How does this cream give you MAX Fairness: The revolutionary VitaMAX Complex has 4 fairness actives - Vitamins B3 + Pro-vitamins, B6, C and E that work intensively on your skin to help give you visible fairness and spot reduction. Its triple sunscreen UV protection system helps fight darkening of your skin due to your active lifestyle. Direction To Use: Use Twice daily on cleansed face and neck for best results.