Gentle, daily, sulfate-free shampoo formulated with antioxidant vitamins and botanicals to make your water well. Your hair will show the difference! Helps prevent build-up of hard water minerals found in treated water or ground water that can attach on to hair and scalp and cause dryness, damage, discoloration, lack of volume & shine, hair loss, flaky, itchy scalp and the inability for chemical services to properly process. Provides all benefits of a treatment without harsh chemicals.