Arm and hammer advanced whitening toothpaste deep cleans as baking soda particles dissolve to gently clean away both surface and deep stains. It has lasting freshness as baking soda neutralises odour-causing compounds for long-lasting fresh breath protection. It safely polishes with micro polishers for clinically proven 3 shades whiter teeth. Baking soda to gently clean away both surface and deep stains. Fresh from the dentist feeling of clean. Baking soda to neutralise odour-causing compounds for lasting fresh breath. Micro polishers which are clinically proven to leave your teeth 3 shades whiter.