Bop It! Reaction Game. Get ready to react fast! Turn on the BOP IT game unit and get ready to Bop, Pull, and Twist your way to victory. For even more of a challenge, activate the microphone and Shout It, too! Choose to play alone or invite your friends for a game of Party Bop - you"ll all have to use your knees, elbows, and hips to win! The better you get, the more skill levels you unlock, so think fast and be the BOP IT master! Auditory Skill Set, and Fine Motor Skill Set - This toy has also been evaluated by National Lekotek Center, a nonprofit organization dedicated to making the world accessible to children of all abilities. Hasbro first started in 1923. Hasbro, Inc. is a worldwide leader in children"s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. Hasbro is a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names such as GI Joe, Transformers, Playskool, Nerf, Star Wars, Clone Wars, X Men, Play-Doh, Mr Potato Head Lite Brite and SpongeBob.