Bai"s innovative Pick-me-up alarm clock has a built-in light bulb that lights up and cut to snooze when picked up or tilted, which makes it very convenient to set the alarm as well as knowing what time it is when the alarm goes off - no more searching for the snooze button when you are half-awake! Fitted with a compact and quality German UTS quartz movement that is the quietest in the World! Even its ONE button design on the back for setting the alarm time is intentional because it won"t be confused with the rarely used time-setting button, which is hidden inside the battery compartment. It also features a bright niteglow dial for an easy read in almost any lighting conditions. An attractive and fully functional alarm clock that is quiet and easy-to-use.