The Art of Shaving Shaving Cream softens and lifts the beard for a close and comfortable shave, and protects the skin from irritation and razor burn. Rich with glycerin, coconut oil and essential oils, the Shaving Cream leaves your skin smooth and moisturized. It can be lathered up with a Shaving Brush or with fingers.The Art of Shaving products are Aromatherapy-based , scented with 100% pure essential oils selected for their therapeutic skin properties and specifically blended for a variety of skin types. Shaving Tips:Use hot water with Shaving Cream to soften hair, open pores and cleanse. For a rich lather, use with a badger Shaving Brush. For best results and a very comfortable shave, place lather in center of brush and let it sit for five seconds in hot water to warm up the lather before shaving. For a close shave, lather onto skin in an upwards motion so as to cause whiskers to lift away from face and neck. Always shave with the grain first, then lightly across or against the grain for a closer shave. Applying too much pressure when shaving against the grain can cause ingrown hairs, and red marks or patches to appear on face or neck. Stay away from products that contain numbing agents such as Benzocaine or Menthol as these will tighten pores and stiffen beard.