Hot Tools Ceramic & Titanium Flat Iron:Hot Tools - Ceramic + Titanium Flat Iron has 170 watts for fast heat up and instant heat recovery, Patented Pulse Technology for Gets Hot... Stays Hot performance. Flexi-Plate floating plates eliminates gapsCeramic Technology: Hot Tools distributes heat across the entire surface evenly, retains heat more efficiently, and eliminates damaging hot spots. Ceramic emits a natural source of negative ions and far infrared heat that helps your hair1. Preserve more moisture within the hair shaft2. Eliminates frizz and close the cuticle to create smooth and shiny hair3. Causes less damage to the hair cuticle during stylingTitanium Technology : Titanium has the highest electrical and thermal conductivity of a metal. The two most useful properties of titanium are corrosion resistance, and the highest strength to weight ratio of any metal. It is also stable at ultra high temperatureNegative Ion Technology: Negative ions are atoms that can stop the growth of bacteria, fungi, etc., resulting in healthier hair and scalp. Negative ion energy is powerful enough to break apart clusters of water molecules. The smaller water molecules penetrate into the hair shaft by slipping between the cuticles, adding plumpness/volume to hair. The bombardment of negative ions also closes the hair cuticle, which is very good for the health and appearance of the hairFar Infrared Heat : Far Infrared (FIR) rays are electro-magnetic waves of energy, totally invisible to the naked eye, capable of penetrating deep into the human body, including the hair shaft. It therefore dries the hair from the inside out. The result is that more moisture remians in the hair shaft and there is less damage to the hair.