Collagen booster. Fills in. Plumps up for instant wrinkle smoothing effect. Boosts collagen synthesis. Exclusive wrinkle-reverse technology designed to help reduce the length, depth, and number of visible wrinkles. Collagen"s Importance: Collagen is the most important protein in humans. Collagen is the main protein of connective tissue. It has great tensile strength, and is the main component of ligaments and tendons. The Results: Instantly fills in, plumps up and smoothes kin"s surface for a more youthful appearance. Collagen and Your Skin: While collagen is so important to your entire body, nowhere is its importance so visually prevalent than with your skin. Collagen is responsible for skin strength and elasticity. It is the principal structural protein holding the skin together. The quantity and quality of your skin"s collagen has a major role in your appearance. As we age, collagen degradation spins out of control and contributes to weakening and wrinkling of the skin. 1 Minute Collagen Lift"s firming and lifting collagen-building peptides work deeper to encourage your skin to literally rebuild itself, giving you a more youthful appearance. See the transformations. Experience your own.