Indola Innova Color Shampoo Innova soft science formula is based on the unique vitality injection process technology which works on hair structure by injecting specific selection of ingredients. Innova provides innovative hair care. This shampoo protects against colour fade it cleanses and seals colour treated hair meaning your get more life from your colour. It is specifically the UV filter within the shampoo that prevents colour fade while amino acids penetrate and repair deep into the cortex. Directions for use: Apply everyday to damp hair massage thoroughly leave for 1-2 minutes then rinse and repeat if necessary