The Art of Shaving creates a premiere skin care shaving line combining today"s skin care with yesterday"s shaving methods. This complete range of natural products reintroduces the modern gentleman to a savoir faire adapted to his lifestyle. With the luxury of today and aromas from the past, The Art of Shaving brings passion and art to a daily routine. The Art of Shavings traditional shaving soap is formulated with glycerin and coconut oil to generate a rich and lubricated lather. It protects the skin and softens the beard for a close and comfortable shave, leaving your skin smooth and moisturized. Made in Italy.