Redken Shades EQ Cream Hair Color Redken?s latest salon hair color featuring a creamy, conditioning formula with pomegranate oil and rice protein. Because Shades EQ Cream is a gentle no-lift, no-ammonia hair color cream, you get rich, radiant color and stunning shine without the major commitment of a permanent color service. Even if you already love your natural hue, try clear Shades EQ Cream for dose a of gorgeous shine. -Same no-lift, no-ammonia acid pH technology found in Shades EQ Gloss -100% oxidative dyes for richer, deeper, long-lasting color -Creamy consistency is perfect for lowlighting, color blocking and other placement techniques -Advanced gray blending -Excellent durability?fades on tone -Available in 20 shades, plus Clear -Use with 10 volume Pro-oxide Cream Developer NA: Natural Ash, counteracts warmth, providing balanced, cool reflects. BASE: brown to tan + blue/violet. WN: Warm Natural, provides warm neutral results. BASE: brown to tan + gold. WB: Warm Beige, provides a balanced golden result with strong beige reflects. BASE: brown to tan + gold/violet. GI: Gold Iridescent, delivers antiqued gold tones with a robust iridescent quality. BASE: brown to tan + gold/iridescent. GC: Gold Copper, provides golden tones with subtle hints of copper. BASE: brown to tan + gold/orange. BC: Brown Copper, creates warm brunettes accented with copper reflects. BASE: brown to tan + copper/gold. BR: Brown Red, creates cool brown red shades with violet tones. BASE: brown to tan + mahogany/red. C: Copper, provides true, warm rich copper tones with Rubilane copper dye. BASE: orange. RR: Red Red, provides intense red tones with a slightly cool finish with the R5 red dye. BASE: red.