Acquired in 1996, Charm Company is America"s leading supplier of battery-operated motion toys. In addition to having the nation"s largest selection in this unique toy category, Charm maintains a higher quality standard than competitors. For this reason, the company has built a strong customer base among high-end specialty retailers, catalogs and department stores. Charm products have always set toy store standards. With the trend towards specialty and themed retailing, these toys are now seen running, barking, jumping and oinking in theme parks, hotels, and gift shops everywhere.