This bright shampoo whitens, brightens and enhances light-colored coats without bleach, detergents or harsh chemicals. Formulated with aloe, vitamins A, D and E, panthenol and jojoba. Made using only the finest human-grade ingredients such as aloe vera and natural essential herbal oils. Removes dirt, oil and stains while restoring natural coat colors. Contain no pesticides. Ideal for pets with allergies or sensitive skin. Safe for puppies and kittens over 6 weeks old. Dilutes 16:1. Ingredients are aloe, panthenol, jojoba, vitamins A, D, and E, coconut oil, optical brightening agents, natural flower extracts. Directions for use - Shake well before using. Wet pet"s coat completely with warm water. Dispense a generous amount of shampoo into palm of hand and thoroughly massage into pet"s coat beginning at head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary. Available in 12-ounce size. Measures 7-1/2-inch length by 2-2/7-inch width by 2-2/7-inch height.