Whole Grain Brown RiceWhite RiceAromatic RiceBasmati RiceJasmine RiceFavorite Recipes 2 Member RatingsSweet and Spicy Apricot Chicken Easy Curry Chicken Coconut Shrimp over Rice with Marmalade-Mustard Sauce.Home > Products > Aromatic Rice > Basmati RiceSuccess® Basmati RiceSuccess® Basmati Rice is an aromatic, long-grain rice that is grown in the foothills of the Himalayas. It is known as the prince of rice because of its fragrance and subtle nutty flavor. The grains of basmati rice are long and slender and when cooked, the grains stay separate and fluffy. This premium rice is the perfect accompaniment for Asian, Middle Eastern and traditional dishes.