Don"t Break the Ice! A favorite for more than 30 years. Make the ice blocks go kerplunk without the polar bear taking a dunk! 2 or more players. Hasbro first started in 1923. Hasbro, Inc. is a worldwide leader in children"s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. Hasbro is a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names such as GI Joe, Transformers, Playskool, Nerf, Star Wars, Clone Wars, X Men, Play-Doh, Mr Potato Head Lite Brite and SpongeBob.