Plenty of beverages claim to be the ultimate hydrator we"d rather say that Vita Coco is a pure fect source of all natural hydration. The real deal when it comes to quenching your thirst and tickling your taste buds, Vita Coco is straight from the source and starts with only the freshest ingredient: all natural coconut water. It"s also fat free and cholesterol free, and jam packed with electrolytes, so you get all the goodness without the guilt. Crack open a Vita Coco, and enjoy coconut water the way mother nature intended.