For Endless Fun Creating Masterpieces on the Tub or Tile Walls. Non-toxic and Washes Off Easily with Soap and Water. Brings Out your Child"s Creativity and Imagination. From its earliest beginnings, Crayola has been a color. They came into being when cousins Edwin Binney and C. Harold Smith took over Edwin"s father"s pigment business in 1885. More than 120 years later, color - along with creativity, learning and most of all, fun - is the hallmark of the Crayola company.