Bottle Buddy is a unique electronic formula dispensing product that accurately counts a pre-set amount of powdered infant and follow on formula into a baby"s bottle. Using Bottle Buddy to make up a feeding is convenient, quick and easy to use and, most importantly, it saves time and ensures that every bottle contains the right amount of formula every time. It’s a common, yet annoying, mistake to make: you"re preparing a bottle for your baby and counting the amount of powder into the bottle when someone or something interrupts you. Before you know it, you’re wondering: “was that five or six scoops?” and have to start over again. Bottle Buddy eliminates the risk of contamination, human error and spillage by delivering an adjustable, preset, consistent quantity of powder at a touch of a button. Bottle Buddy is ideal for new parents or caretakers who may be nervous about formula quantities. Bottle Buddy is set to revolutionize the way parents make up their babies" bottles forever. Benefits Breast milk is generally thought to be best for babies but there are a number of good reasons why many mothers choose to bottle feed from birth or only breast feed for a short while. Some parents supplement breast milk with powdered infant or follow-on formula - especially as the baby gets older. Whatever they choose, all parents want to see their baby thrive and grow at a healthy rate. On average, parents put over 10,000 scoops of infant or follow-on formula into bottles in the first year of a baby’s life. It is not only very time consuming but also very easy to miscount the amount of formula used, especially when holding a crying, hungry baby and trying to make up a bottle at the same time. Using Bottle Buddy to make up a feeding ensures that every bottle contains the correct amount of formula and overcomes some of the serious health risks associated with formula feeding. Miscounting scoops, overfeeding or underfeeding on a regular basis can have long-term health implications.