Every Age, Every Stage, Every Day. For All Skin types. Mild, non-irritating formula softens as it cleans. This gentle, soap-free cleanser was originally formulated by dermatologists, specifically for everyday cleansing of even the most sensitive skin. Soothing, non-irritating, ideal for face and body. Helps skin retain needed moisture. Rinses easily and leaves skin feeling soft and smooth. Mild enough to cleanse a baby"s delicate skin. Non-comedogenic/fragrance free. Dermatologist recommended. Directions for use without water: apply a liberal amount of cleanser to the skin and rub gently. Remove excess with a soft cloth, leaving a thin film on the skin. Directions for Use with Water: Apply cleanser to the skin and rub gently. Rinse. Cetaphil.com