Want a toothpaste that features multiple benefits to naturally care for your teeth and gums? This minty-fresh natural and effective toothpaste is clinically proven to improve oral health. With regular brushing it prevents cavities, reduces plaque, whitens teeth, promotes healthy gums, and freshens breath. Made with real cranberry extract known to block bacteria from adhering to teeth and gums, it helps prevent plaque formation before it starts. The SLS-free formula contains calcium and phosphorous to promote strong, healthy teeth. No artificial colors, flavors, preservatives or sweeteners. Featured Ingredient: Cranberry Extract. Cranberry extract is known to block bacteria from adhering to teeth and gums, helping prevent plaque formation before it starts.