Keeps food cold longer than ice Refreezable - can be used again and again Non-toxic Soft pack design - great for soft sided coolers and lunch totes Coleman Chillers Ice Substitute Soft Packs are a great tool for small coolers or any container where space is a premium. These reusable, non-toxic packs keep food and beverages cold longer than conventional ice and can be refrozen again and again. Flexible soft pack design makes these packs perfect for soft side coolers and lunch totes. Color: Blue. Made in USA.