The O-Bead improves uniformity and ride comfort through use of a single continuous strand of cable in the bead construction. CO-CS (Computer Optimized Component System) maximizes tire performance by optimizing the appropriate combination of tread design, casing shape, materials and construction. The long link carbon structure helps improve tread wear and resists cracking, chipping and tearing. Specific Sidewall Style: Black Letters Tire Installation from $11 per Tire Click Here For More Info