Flavored juice beverage from concentrate with other natural flavors. All natural. 35% less sugar than regular juice + 1 serving of fruit in every box (Each box of Juicy Juice Fruitifuls counts as 1 serving (1/2 cup) of fruit. While most fruit servings should come from whole fruit, Juicy Juice Fruitifuls is an easy way to help kids get their daily servings). No artificial sweeteners. Good Question: What makes Juicy Juice Friutifuls unique? Good to Know: Every box if Juicy Juice Fruitifuls has: 1 serving (1/2 cup) of fruit; 35% less sugar than 100% juice; all natural ingredients; no artificial sweeteners; 100% DV of vitamin C; a taste kids love! Fruitful refreshment with less sugar! Contains 60% juice. This product is pasteurized. Juicy Juice Fruitifuls contains 13 g of sugar compared to 22 g in a 6.75 fl oz serving of 100% juice.