Earthmate 23W BR40 Reflector Bulb, 6pc: * Replaces a standard 120W incandescent soft white reflector bulb * The same shape as the traditional indoor reflector bulbs * The glass exterior covers a mini spiral for those fixtures or applications where you may want the spiral hidden, as in a recessed can or track light fixture * The term BR30 is the common name given to the shape of exterior glass * Emits a warm incandescent light feeling much like you are used to and it will come on just as fast with no flicker * Lasts approximately 8,000 hours, which is over 10 times longer than a standard light bulb * The premium in compact fluorescent technology, both from a technological and an environmental standpoint * Instant-on guarantee, longer life, richer truer color and high lumen output from smaller bulbs * Uses 75 percent less mercury than other brands * Uses 75 percent less energy than standard incandescents * Packaging is 100 percent recycled paper with soy based inks