As part of Excel skin care"s advanced product line, we have now developed a revolutionary new formula, specifically designed to prevent and reduce the appearance of stretch marks caused by pregnancy, weight gain, aging, growth spurts, and bodybuilding. Our cream will greatly enhance the elasticity, reducing the appearance of existing stretch marks and further preventing new stretch mark scarring to occur. Every person is unique in skin type and growth rate, causing some to suffer from stretch marks more severely than others. Stretch Marks, technically known as striae distensae can range from small lines of demarcation to much larger discolorations and even indentations. Stretch marks are caused mostly by irregularities in the collagen matrix. They occur when the elastic fibers which bind the skin (elastin & collagen) are overstressed, resulting in small tears in the form of stretch marks. Stretch marks are in essence scars, which is why they are extremely difficult to remove completely, so prevention is key!Excel"s premium stretch mark cream uses a wide range of high purity ingredients composed of peptides, antioxidants, and natural extracts such as vitamin E, vitamin A, vitamin C, grape fruit seed extracts, patented peptides Matrixyl 3000, Darutoside, skin tightening agents, and natural soothing cocoa butter. These unique combination of ingredients work synergistically to reduce the appearance of stretch mark tissue and discoloration associated with the scarring by increasing the elasticity and stimulating the production of new skin cells. The product is safe to use on a daily basis, and also works as a great moisturizer. Once applied, the cream will begin to work immediately as it contains penetration enhancers to ensure proper delivery of important ingredients as well as natural preservatives to protect the effectiveness.