Naturally Light and Elegant Yearning for that brilliant, naturally beautiful locks? Try John Frieda Sheer Blonde Go Blonder Lightening Shampoo that gets your hair bright, stylish and elegant looks. The shampoo gradually lightens your hair by reducing the color pigments. It brings you back that salon-quality gorgeous hair. The natural Lightening Complex formula in the shampoo lightens the color substances in your hair. Be it highlighted blonde, natural shade or color treated hair, the shampoo is great to lighten your locks.Natural looking, long lasting resultsEnriched with Lightening Complex formulaAmmonia and peroxide freeNow, look and feel great with the natural looking blonde hair. This John Frieda Sheer Blonde Go Blonder Lightening Shampoo works mildly on your hair and may be used every day. Just For You: All blondes, color treated hair A Closer Look: The shampoo is enriched with natural ingredients like chamomile and citrus that helps lighten your hair. It gradually lightens your hair in a mild and gentle way. Get Started: Apply the shampoo on wet hair and scalp. Massage gently and rinse thoroughly.