* #1 Selling Gel Pad for Breastfeeding Moms * Soothes, Relieves & Helps Heal Sore Nipples * Instant, Cooling Pain Relief * Protects Nipples from Friction * Reusable for Up to 72 Hours Created to provide instant cooling relief of sore, painful nipples. They soothe and comfort sensitive skin on contact and protect the delicate nipple area to enhance breastfeeding success. Soothing gel cools on contact and relieves sore nipples. Absorbent gel helps prevent leakage. Unique, soft fabric backing forms protective barrier to prevent bra friction and allow healing.