No. 1 choice of hospitals. A hair and body wash that"s milder than any baby soap. JohnsonÕs Head-to-Toe Baby Wash is an ultra mild cleanser designed for use on baby"s entire body and hair. Unlike baby soaps, Johnson"s Head-to-Toe Baby Wash cleanses without drying because it"s 100% soap free. The exclusive no more tears formula is dye free, pH balanced, and clinically proven hypoallergenic. It"s dermatologist and allergy tested, so it"s gentle enough for newborns.