Clinically mildness proven. No. 1 choice of hospitals. Moisturizes all day for baby soft skin. Johnson"s baby lotion, with gentle emollients and moisturizers, helps protect baby"s skin from dryness while leaving it with that unmistakable Johnson"s baby scent. Hypoallergenic and pediatrician tested, it is mild enough lot delicate newborn skin. This lotion conditions the skin, leaving it feeling soft, smooth, and non-greasy. Use it yourself to leave your skin feeling baby soft. Johnson"s does not make store brands.