NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last," says Phil Keoghan. He adds," I"ve been traveling around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in an all natural high-protein bar made with Manuka Honey, found in my homeland New Zealand, a natural preservative with special medicinal properties and jam-packed with high potency energy that will power any adventure." NOW Energy Bars provide sustainable "ready energy" from 42 grams of quality carbohydrates, 11 grams of premium protein, electrolytes and essential fatty acids (EFA"s) from Chia Seeds, and an incredible immune system boost from Manuka Honey. All this in a great tasting bar that will not melt on those long hard training or race days. The NOW Energy Bar is an All-Natural, High-Protein, Gluten-Free, Non-GMO nutrition bar.