* Signature Style - Every player"s play style has been captured for the first time in a simulation for a look and feel that plays as individually as the athlete. * Shot Stick Pro - The award winning technical achievement of 2K6 is back with more intuitive shooting touch, control and finesse than ever. * Tilt Control Technology - All new control for realistic free-throw play mechanics using the PlayStation3s unique tilt control technology. * 24/7: Next - Play your way through street mode with a fully developed storyline where you can prove you belong with the NBA"s elite. * Isolated Post Play - Dominate your opposition in the paint with authentic NBA motion captured post moves like quick spins, drop steps, hooks, and fade aways. * The Association - Take total control of the deepest franchise mode in the business now with multiplayer franchise, 3 team trading, progressive fatigue, and season awards races. * Player Creator - Experience the deepest create a player feature in gaming today. With powerful new technology, every single aspect of creating a player is now at your fingertips. * 2k Sports Online Play - Go Head-to-Head and compete in leagues and tournaments against the best players on the planet. * Expanded Player Support - Up to 7 players at a time on one system, and up to 10 players (5 on 5) online. Exclusive to PlayStation3 based on PlayStation3s ability to support the most simultaneous players. * Game Soundtrack - A Tribe Called Quest, Mos Def, Fabolous, E40, and many others. * ESRB Rating: EVERYONE