For complete, comfortable control. Because o.b. is the tampon you insert yourself. You control where it goes and place it where it fits just right for you. o.b. not only fits your body, it fits your lifestyle. Because o.b. Tampons don"t have applicators, they"re easy to carry anywhere. The woman gynecologist who invented o.b. understood that every woman"s body is different, so o.b. Tampons gently expand all around to conform to your individual shape and help prevent leaks. o.b. Tampons have a unique design that gives you unbeatable protection.