The IDEAL 30-056 Blued-Steel Fish Tape 120-Feet (1/8-Inch by 060-Inch) is laser etched in 12-Inch increments to provide instant conduit length (Tuff-Grip Pro models only). Its unique finish in non-oily and resists rust and it"s the industry"s straightest wire which is stiffer for long runs. It"s made out of the highest grade of carbon steel with a tensile strength of 1600-Pound. There are multiple options in width, length and eyelets for easy use. In 1916, J. Walter Becker started the Ideal Commutator Dresser Company of Chicago from his mother"s kitchen. He manufactured commutator dresser stones with the belief that every product should be worth more than the price paid for it. Service, he said, was part of the product. That idea has been the core IDEAL business principle for over 90 years. Today, the many loyal distributors and customers that make IDEAL successful are a testament to Becker"s original philosophy.