The Gold Bond Ultimate softening lotion moisturizes skin and helps retain its natural moisture level. It has Shea butter, vitamins A, C, E and a silk peptide matrix to help soften and smooth dry, rough skin. With a unique mix of humectants and HYDRALAST emollients, this moisturizing lotion penetrates the skin to give it a supple softness and improve skins elasticity. It"s hypoallergenic and has a non-greasy formula for everyday use.