Now you can keep your skin hydrated and nourished all day long without the need to continually reapply your lotion. New gold bond ultimate daily moisturizing skin therapy with vitamin E provides 24 hour moisturization. With enhanced levels of vitamin E - twice the amount of our other moisturizers - this light-weight lotion helps repair the skin"s underlying dermis layer while it enhances the skin"s natural defense against the effects of the environment. Plus, a unique blend of hydralast emollients and humectants draws moisture throughout the day, which softens skin and helps retain moisture for up to 24 hours. With enhanced levels of vitamin E - twice the amount of our other moisturizers - this light-weight lotion helps repair the skin"s underlying dermis layer while it enhances the skin"s natural defense against the effects of the environment. Plus, a unique blend of hydralast emollients and humectants draws moisture throughout the day, which softens skin and helps retain moisture for up to 24 hours.