100% hand tufted constriction. The lifestyle collection offers a broad range of rugs featuring classic, traditional and modern trend designs; all handmade in India using the production technique of hand tufting. The tufted rug is made by injecting tufts of dense wool into a fine, tight canvas, resulting in a precise, complex design made at a fraction of the cost of its hand- knotted counterpart. The lifestyle collection is consistently one of SAMS" most popular offerings due to its rugs thick pile height, skillful design execution and outstanding value.