Create like a real artist in a magical mess-free way! The Magic Light Paint Palette lights up to match the color of whatever paint you use. Dip the brush in blue, it lights up blue ? in red it blushes red and so on! From its earliest beginnings, Crayola has been about color. They came into being when cousins Edwin Binney and C. Harold Smith took over Edwin"s father"s pigment business in 1885. More than 120 years later, color - along with creativity, learning and most of all, fun - is the hallmark of the Crayola company who stands out as the premiere name in crayons, markers and paint for kids.