Charmin Ultra Strong Toilet Paper Cleans so well you can use less. Use less* with Charmin Ultra Strong with DuraClean texture. *vs. the leading value brand 2-ply Toilet Tissue; Use 4X less with Charmin vs. the leading value brand Try Mega Roll, our longest lasting roll 9 Mega Rolls of Charmin Ultra Strong toilet paper Use Less* with DuraClean"! texture *vs. leading value brand Has earned the Good Housekeeping Seal Unscented; Septic safe Mega Roll: Our Longest Lasting Roll